Module 1: Introduction to Digital Marketing

• What is Digital Marketing?
• Traditional vs Digital Marketing
• Digital Marketing Ecosystem
• Customer Journey & Funnel
• Career paths in Digital Marketing

Module 2: Website Planning & Basics

• Role of websites in digital marketing
• Domain, hosting, and CMS basics
• Website structure & navigation
• Landing pages & conversion optimization
• Introduction to WordPress

Module 3: Search Engine Optimization (SEO)

• How search engines work
• Keyword research & tools
• On-page SEO
• Technical SEO basics
• Off-page SEO & link building
• Local SEO
• SEO audits

Module 4: Search Engine Marketing (SEM) / PPC

• Introduction to Google Ads
• Types of ads (Search, Display, Shopping)
• Keyword bidding & Quality Score
• Ad copywriting
• Campaign setup & optimization
• Budgeting & ROI

Module 5: Content Marketing

• Content marketing strategy
• Blog writing & storytelling
• Content calendars
• Video & visual content
• Content distribution
• Content performance metrics

Module 6: Social Media Marketing

• Social media platforms overview
• Facebook, Instagram, LinkedIn, X (Twitter), YouTube
• Social media strategy & planning
• Organic vs paid social media
• Influencer marketing
• Community management

Module 7: Email Marketing

• Email marketing fundamentals
• Email list building
• Campaign types
• Email automation
• Tools (Mailchimp, etc.)
• Open rates & CTR analysis

Module 8: Mobile Marketing

• Mobile-first strategy
• SMS marketing
• App-based marketing
• WhatsApp & push notifications
• Mobile user behavior

Module 9: Analytics & Data Tracking

• Importance of analytics
• Google Analytics basics
• KPIs & metrics
• Conversion tracking
• A/B testing
• Reporting & dashboards

Module 10: E-commerce & Affiliate Marketing

• E-commerce platforms overview
• Product listing & optimization
• Payment gateways
• Affiliate marketing models
• Marketplace marketing (Amazon, etc.)

Module 11: Online Reputation Management (ORM)

• Brand reputation online
• Reviews & ratings
• Crisis management
• Personal branding
• Ethical digital marketing

Module 12: Digital Marketing Strategy & Planning

• Campaign planning
• Budget allocation
• Integrated marketing communication
• Marketing automation
• Case studies

Practical Components

• SEO audit project
• Google Ads mock campaign
• Social media content calendar
• Email campaign creation
• Analytics report
• Final capstone project (complete digital marketing strategy)

Assessment Methods

• Quizzes & assignments
• Practical projects
• Mid-term exam
• Final project presentation

Tools Covered

• Google Analytics
• Google Ads
• SEMrush / Ahrefs (overview)
• Canva
• Mailchimp
• Meta Ads Manager

If you want, I can:

• Customize this for school / university / corporate training
• Turn it into a weekly lesson plan
• Create a short-term (3–6 month) certification syllabus
• Add learning outcomes & Bloom’s taxonomy